Trends and prospects for development of e-grocery segment in modern conditions

With the breakthrough of digital technologies there has sharply increased growth rate online trading market, in particular, its segment consumer goods. Pandemic a new coronavirus infection served as an impetus, which introduced orders into habit and contributed to financial well-being companies with stores, well development platforms. E-commerce goods is gaining momentum much more actively than offline offering wider range on one site, various shopping channels, delivery lower prices convenience receiving order, including home delivery. There presented general assessment domestic market trade everyday goods, analyzed dynamics 2022 context rates product categories, number orders, volumes, transformation basket. The promising directions formation cash flows are systematized characterized meaningful way, prospects for under study terms turnover 2023 assessed, scheme channels purchase illustrated. General trends upcoming year e-grocery revealed, reflected steady marketplaces, changes behavior, composition main players, marketing promotion platforms, growing popularity sales through social networks.